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Forecast: 2016 sales of various types of ceramic tiles market trends
Date:2016-04-07   Clicks:1177

In 2015, in addition to the traditional polishing brick, marble tile is also a popular wind, cement brick, polished crystal tile to the further stage of development. It is worth noting that, special specifications, new technology in the traditional product application will enable the additional value of product upgrades.

1 tiles market atrophy

The Yangtze River waves urge waves, hero eventually dusk, along with the continuous development of ceramic production technology industry and increasingly innovative, as well as the national economic development brings the consumption level of the people improve, polishing brick after long years of brilliant, the ruling dynasty finally in the 21st century into in time for the next ten years in a precarious.

In recent years, roller printing, ink-jet printing, glazing, polished crystal technology...... These new decoration technology brought about by the tiles on the final decoration effect expression let before polishing brick has the advantages of importance is declining, polished glazed, ceramic stone and other products have eroded before belongs to the polishing brick market, and due to the low threshold and production cost, polishing brick in the price is also more approachable, but the improvement of the level of Chinese consumption lead to in the purchase of products not only pay attention to practical and symbol of identity, polishing brick low prices will no longer be market, especially in high-end market of all ages.

2014 Foshan, Jiajiang, Gao'an, Jinjiang and other areas of polished tile sales compared to last year were down, especially in the middle and low polished tiles, the most obvious decline. However in polishing brick downturn in the environment, there are still enterprises rely on technological innovation, through R & D enhance the ultimate force of polishing brick, thinning products, to provide different specifications, etc., and also obtained the very good effect in the high-end market. For the future, based on to the traditional advantages of polishing brick, and now is similar to the polished glazed and microcrystalline stone as more rich decorative force, will be interested in polishing brick ceramic enterprises in the future development of the focus, the category of polishing brick is to return to the only way out of the mainstream market.

2 marble tiles competition intense

Marble tiles in 2009 is enterprises Jane first, after so many years of promotion, in the market has increasingly hot trend, there are more and more companies to join them. In 2013 marble tile development appear blowout situation, in 2014 the ceramic tile industry overall depression still don't reduce the heat, for many ceramic enterprises, ceramic tiles, marble, has become to promote its sales growth a key point in the bad environment. Foshan autumn Tao Bo will period, in the name of the "marble tiles were corporate and brand promotion more than 20, ceramic tiles, marble, with its can be comparable to the natural stone decorative texture and tile in water absorption rate, roughness, intensity of traditional advantage, favored by the business more and more.

However, prior in all tile category of things also occurred in the marble tiles, a large number of manufacturers led to the homogenization of products becomes more and more serious, at least very similar in color pattern and similar, many businesses and consumers have said "just look at the surface generally distinguish not to come out". In the market has been successful products of "reference" is always one of the problems exist in this industry, lead to homogenization price war whether will be started, the pull low industry average profit thereby? Or is forming a level on the quality of the products, and the price also appeared gradient? These have yet to be further observed.

Worth noting is that the concept of ceramic tiles, marble, though in the factory side fired in full swing, but in actual sales in the terminal, ceramic tiles, marble, the concept is not popular, many businesses in the sales of the play's concept is "stone texture imitating polished glazed", and never useful marble tiles. The future concept of marble tiles is able to do it acceptable to consumers in the terminal industry, need to wait and see.

3 small specifications antique brick eye-catching

In 2014 in ceramic industry overall downturn, antique brick's overall sales were still keep rising, which, large size of antique brick products in many areas of life, still struggle, but small specifications antique brick expression is more eye-catching, a lot of small specifications antique brick enterprises sales in 2014, even more than 30% of the increase. In 2014, the ceramic industry in the winter, the small size of antique brick is a "a fire in winter".

Small specifications antique tiles "small" word exactly to what is standard has not been clearly defined, is understood as 600 x 600 mm () the following, that is 500 x 500 mm) below, and its advantage lies not only in its specifications and diverse, still in its color texture rich, can realize many personalized decorative effect. In addition, small specifications antique brick has many such as Yin angle, the positive angle, edge folding, nosing, arc, Tijuexian, frame flowers, flowers and other accessories, which also makes its decorative effect further enhanced. Now 80, 90 is gradually becoming the mainstream of building materials consumption groups, small antique brick in this kind of crowd gradually rise, precisely because it meets the 80, 90 after the demand for personalized decoration.

However, it is precisely because of the characteristics of small specifications antique brick, leading to its promotion at the end of the time can not be the same as the other tiles to operate, but the need for the depth of the integration of the group with the designer. And too much dependence on designer channels for promotion and sales, in some designers occupy a monopoly position in the market, some small specifications antique brick enterprises the right to speak is also declining, for these enterprises, how to make more effective cooperation with the groups of designers, but also the future needs to pay attention to and solve the problem.

4 more people Microcrystalline stone

Microcrystalline stone began to rise in the market from 2011 to today, has hundred-percent became one of the leading actor on the building ceramics market. Microcrystalline stone material is natural color, transparent crystal, has a comparable to natural stone texture. However, intensity and texture properties and take into account the advantages of ceramic products, rather than stone. Therefore, since its production technology began to mature into microcrystalline stone products factory production is more and more, total sales of the 2014 stone ceramics industry or reach 300 million square meters.

Although the performance is still good, but the microlite product has gradually from the initial position of the "noble" to "civilian" walk slowly. Due to the influence of 2014 the market environment, and inkjet technology unceasing popularization and into the stone ceramics industry, ceramic enterprises more and more, lead to homogenization price war and is gradually being ignited, in terminal market, different manufacturers of Microcrystalline stone price difference, although there is still differentiation, but much had no year Microcrystalline stone category has just launched frequently 1000 ~ 2000 yuan / square meters, the noble elegant. Due to lower profits, manufacturers for Microcrystalline stone attitude also began to become dull, in 2014 the Tao Bo during the, the flagship of Microcrystalline stone few factories, only a few manufacturers still insist to push Microcrystalline stone based products, many manufacturers in the booth display very to no Microcrystalline stone, and only marble tiles and polished glaze products and, many manufacturers also said there is no R & D Microcrystalline stone new plans in the future.

Microcrystalline stone products are of high quality and high grade determines its market position of the mainstream once established, it is difficult to in a short period of time be shaken, loosen price although slightly pulled down the its noble, but also indicates that greater market may be open. But Microcrystalline stone manufacturers will have to face, may not be the only homogenization price war led to the decline in profits, marble tile, etc. there are also emerging category snatch on the market, and more and more cunning consumer tastes.

5 cement brick ushered in the rise period

Cement brick early ten years ago has been in the domestic market appeared, but for a long time, the domestic building ceramics industry just as antique brick of a branch, and did not put too much effort to research and development, lead in the domestic development of cement brick so over the years always stagnant, even if used only in some fashion designers and the pursuit of individual consumers. But in a foreign country, cement brick because of its color and simple elegant temperament clean natural, very much in line with the foreign consumers to the simple life, the pursuit of advocating the concept of nature, so in recent years has been flourishing.

But 2014 Tao Bo will during the performance of cement brick has become one of the hot spots, exhibition display brick and cement ceramic enterprises over 30 homes, the situation in the previous Tao Bo does not see more. The reason may be due to a cement brick technology gradually mature, and more important may be the changes of the aesthetic direction on the domestic market.

Like many individual tiles trend, cement brick is currently in the domestic market also is still in cultivation and rising stage, acceptance is not widespread, mainly depends on designer in the terminal channels of promotion. After the tile style luxury falls, hope can usher in a cement brick of the spread of simple and plain.

6 application scope of throwing crystal brick

Has been, to throw the crystal brick because of its position is too high, in the price is often beyond the traditional mainstream tile category, so in the market is always occur as a minority species, and is not known to the public, and the high price also restricts the crystal throwing bricks in the terminal market performance -- in engineering, high prices may not use a large number, but only as a hotel lobby central embellishment or using some of the high-end clubs of the parts of the space, and in the home, most of them can only be the brand stores, or designer channel marketing, in the wholesale market is rarely seen the shadow of.

But after all, the market is big, the profit space is also very high, the scope of its application and differentiated products can also expand the space. There are many ceramic enterprises in 2014 have begun to proceed with the crystal throwing bricks in both style and price are more of a number of civilians, the application of space also try to expand to upscale places outside, so that to throw the crystal brick products to form a gradient of product line.

Now, to throw the crystal brick also belongs to the stage of development, different pottery enterprises producing throwing bricks crystal distinctive, nor the formation of homogenization of competition, price war smoke seems to throw the crystal brick is still a long way to go, but with more and more enterprises to join, to throw the crystal brick will eventually become a highlight in the tile category, this situation can last long is as yet unknown. May form a competitive situation in the future, differentiation and innovation is still the only way to survive and grow in the enterprise.

7 wood blocks the area affected by the large

The wood brick tile surface imitation wood texture, in order to increase the scope of its application in the decoration on the performance of the. As early as 10 years ago, the domestic market on the existing similar products, but at the time limited due to the technology and other factors can only achieve simple imitation wood grain surface texture, do not have the expressive force of the complex. And with the wood blocks attention over the past two years of sustained high and inkjet technology development, the texture of the wood blocks become more and more delicate, product quality is also getting higher and higher. In 2014 the Bologna exhibition and Foshan Ceramic Fair, wood blocks have become one of the highlights, show grain brick enterprises than in previous years compared to also have greatly improved, and even part of the enterprise propaganda own only wood blocks ".

Wood blocks now except in texture style can do similar to the decorative effect of wood materials, the advantages as the wear-resisting ceramic tile waterproof and fireproof also makes it except in the ceramic tile market attention, but also to seize the part of wood decoration material market.

But compared with the ceramic tile market the mainstream product, wood blocks currently in many of the domestic market still belong to the minority are more buyers based on the pursuit of individuality. And in the domestic market, wood blocks according to different regions and different between urban and rural areas, its sales have great distinction, such as 2014 wood blocks in Fujian's market performance is relatively good, and a number of cities in the north-west, due to the cultural values and different mass of wood blocks acceptance is relatively poor, wood blocks in the township and rural market performance is better than in a second tier city market performance.

The development of inkjet technology double-edged sword also cut the wood blocks in this category, because of the "works" more good, so now wood blocks on the product quality is uneven, price is also vastly different, the whole market has signs of confusion. There is no doubt, wood blocks in the future market competition will be more intense, for wood brick business, whether in product do deep essence, to form a valid product identification degree, will become the future of the enterprise can in the wood brick market get the key to success.

8 plate leveraging new environmental law

Since January 1, 2015, the people's Republic of China Environmental Protection Law, the official implementation. New environmental law clearly stipulates the local people's governments at various levels shall be responsible for the administrative areas of environmental quality, strengthen the local government the responsibility of environmental regulation, but also improve the ordinary citizens consumer awareness of environmental protection. Because the new environmental law stipulates: "all units and individuals have the obligation to protect the environment", "citizens should enhance environmental awareness, take a low-carbon, frugal lifestyle, and consciously fulfill the obligations of environmental protection." This will lead to the future of green buildings will be more loved by the owners and support, green consumption will be forced to promote the development of green environmental protection, but also to promote the development of ceramic sheet.

With the highlight of the advantages of the ceramic sheet in the green energy saving, as well as the strengthening of the glass curtain wall replacement, more and more enterprises in 2014 launched a ceramic sheet products. At the same time, some foreign ceramic thin plate enterprises have also entered the Chinese market. Foreign ceramic sheet to enter the Chinese market, will also promote the domestic sheet product specifications to further expand, further thinning thickness.

New technology, new technology exhibition in Bologna in 2014 in Italy and Rimini Exhibition on began to apply in sheet products.

9 ceramic tiles to distribute new vitality

In order to break through the problem of product homogeneity, in tradition, the way that the manufacturer seeks is either to pursue the difference of material, or to pursue the innovation of pattern and texture. However in 2014, but many manufacturers began from tile specifications of create poor dissimilation and personalized products, hexagon, octagon, twelve edge, diamond shaped, wave shaped, various shapes of the tiles, have created by manufacturers. In 2014 the Bologna Ceramic Sanitary Ware Exhibition and polygonal tiles attracted many eyeball, and 2014 Foshan autumn Tao Bo during, many manufacturers have introduced in a hexagonal tile shaped brick.

Heterotypic brick is undoubtedly a useful supplement to the mainstream trend of the ceramic tile, is the personalized aesthetic needs nice try, the future may market has great potential, but the road is still bumpy, on the one hand is quasi difficult to meet the high processing cost in the production process with the existing production line standard problems, on the other hand is on the terminal how to promote consumers and accept the degree of the problem. Even in the general easy to accept the creative team of designers, there are objections to the sound of the sound, that the hexagonal ceramic tile application space is limited, do not have become the mainstream trend of universal. In addition, special shaped tiles may also face a product transportation and decoration in the process of paving and other new issues. The specifications of the chain of innovation, change can bring a series of. Therefore, in the vast majority of domestic building materials market, are also not easy to find a specially shaped ceramic tile sales.

No matter how to say, bring the "alien" the arrival of the industry as a whole is, after all, a shares with positive energy fresh air, it a breakthrough of the traditional to the tile market that may also is a new path of success, it exists the potential is huge, we have reason to maintain confidence and expectations.

10 tile size increasing

As the small size of antique brick, specification is always a relative concept and the lack of a clear definition, what kind of specifications in the industry is still very large, Public opinions are divergent. In the domestic, 800 * 800 (mm) tiles was once known as "big size", but now has been regarded as normal size, and such as 600 x 1200 (mm), 900 x 1200 (mm), 1000 x 1000 (mm), and 1200 x 1200 mm) specifications, usually by the enterprises will be "big size" for marketing points used in the promotion.

Large size brick gradually became popular in recent years, the trend in 2014 is still no signs of slowing down. In home, the small size of small size brick gradually began to force, and in place of high-end applications, such as senior hotel, luxury clubs, high-grade office buildings, villas, large Huxing housing and so on, large format tiles still occupy a dominant, especially floor tile, because the shop posted losses is low, complete effect of simple atmosphere and elegant, so popular designers and customer's favor.

But the market demand for large format tiles, after all, limited, and seemingly simple specifications change brought to the factory production line renovation costs may be very large, so in spite of the large format tiles the performance is still good, but rarely seen manufacturers follow the trend of the production, sales of some of the existing ceramic enterprises in 2014, large format tiles accounted for the proportion is not large. In the future, if the large-sized apartment and high-end places building good momentum, or consumer demand toward the development of a larger scale, may bring more manufacturers to join the camp of large size tiles.

So it seems that the ceramic tile industry toward higher strength, better abrasion resistance, larger size, water absorption rate is lower in the direction of development, and the decoration trend is bound to tiling request higher process. The traditional cement mortar paving often leads to the emergence of "hollowing, shedding problem, tile adhesive the environmentally friendly paving materials can solve pavement safety problem more effectively.


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